BETWEEN BUSINESS AND CREATIVITY: HOW WOMEN MANAGE FREEDOM OF EXPRESSION IN THE BEAUTY INDUSTRY

The beauty industry is a unique field. It not only offers business opportunities but also serves as a platform for women to express their creativity. In the midst of intense competition, women who pursue careers in this industry are required to find a balance between freedom of expression and business demands.

Creativity is at the heart of the beauty industry. Makeup artists, beauty influencers, models, product designers, and beauty entrepreneurs use their creativity to create new trends, introduce innovative techniques, and inspire confidence in consumers. However, this creativity often has to face the realities of business, which demand marketing strategies, competitive pricing, and tight budget management.

For many women, balancing these two aspects can be a challenge. On one hand, they desire unrestricted freedom of expression, creating authentic works that reflect their artistic vision. On the other hand, they must consider market needs and ever-changing consumer preferences. Often, their creativity must be aligned with popular trends or production cost limitations.

Strategies to Manage Business & Creativity Challenges

To overcome these challenges, many women in the beauty industry leverage digital platforms such as social media to promote their work. Social media allows them to reach a wider audience, test new concepts, and build a strong personal brand. In this way, they can maintain their freedom of expression while still achieving business profitability.

Anya Qomarry - founder of MUAQ Beauty

In addition, collaboration is also key. Many women in this industry collaborate with major brands or other individuals who share a similar vision, enabling them to create products or services that are not only creative but also commercially viable. Through these collaborations, they can explore new ideas while ensuring that the final products remain relevant and appealing to the market.

MUAQ Beauty, as one of the brands in the beauty industry, exemplifies how women can manage the balance between creativity and business. MUAQ Beauty frequently collaborates with inspiring women such as January Christy, Dini Nurdiani, Nanath Nadia, Nadya Naufel, Irma Farez, and Jovanka. These collaborations not only introduce innovative beauty products but also provide space for each individual to express their unique style and creativity.

Inspiring women as MUAQ Beauty collaborators 

According to Anya Qomarry, founder of MUAQ Beauty, “We believe that freedom of expression is the key to creating truly meaningful innovation. Collaborating with other inspiring women allows MUAQ to explore diverse perspectives and create products that not only meet market needs but also reflect the spirit of innovation, creativity, and freedom of expression.”

In the beauty industry, balancing business and creativity is not an easy task, but with the right strategies and inspiring collaborations, women can continue to innovate and maintain their freedom of expression while achieving success in their careers.