MUAQ AT JAKARTA X BEAUTY 2024: UNVEILING NEW INNOVATIONS AND STEALING THE SPOTLIGHT

The Jakarta X Beauty 2024 successfully took place from December 5-8 at the Jakarta Convention Center (JCC), Senayan. As one of the largest beauty exhibitions in the world, this event carried the theme “The Future of Beauty,” highlighting sustainability and inclusivity within the beauty industry.

MUAQ Beauty made a grand entrance with bold innovations that captured the attention of visitors. The MUAQ booth, located in Hall B (Booth L16), became one of the most popular destinations for beauty lovers eager to explore MUAQ's standout products and hunt for exclusive promotions.

Launch of New, Innovative Products

At Jakarta X Beauty 2024, MUAQ introduced two of its latest star products:

1. MUAQ HD Perfect Skin Silk Foundation — A foundation based on the Hybrid Beauty concept that combines the benefits of cosmetics and skincare. Its innovative formula delivers a flawless finish while keeping the skin hydrated and nourished from within.

2. MUAQ 6in1 Prime Mistracle — A multifunctional face spray offering six benefits in one product. It serves as a toner, essence, serum, ampoule, oil, and moisturizer, making it a practical, all-in-one solution for daily skincare.

"From the start, MUAQ Beauty has been committed to providing cosmetic products that merge the benefits of makeup and skincare in every product — an innovative, practical, and effective approach to helping people achieve healthier skin," said Anya Qomarry, Founder of MUAQ Beauty.

Beauty Lovers Enthusiasm

In addition to introducing new products, MUAQ also delighted beauty lovers with enticing promotions. Special offers exclusive to JXB 2024 included up to 65% discounts during flash sales and instant free gifts, successfully attracting thousands of visitors.

Best-selling products such as MUAQ HD Perfect Skin Silk Foundation, MUAQ Clay Matte Full Cover Foundation, MUAQ HD Loose Powder, MUAQ Skin Booster Serum, and MUAQ Matteverse Lip Paint were among the most sought-after by beauty lovers.

More Than Just Shopping: Education & Fun Interactions at the MUAQ Booth

Beyond shopping and hunting for promotions, visitors were also invited to engage in one-on-one consultations with MUAQ Beauty Advisors, who are professional makeup artists such as @bykikiapriyanti, @andinmakeupartist, @oaby.abdullah, @ratihchandra.mua, @yunitaazharimakeup, @bymissinsan, @afifahnbmua, and @syiefadillah. These experts shared makeup tips and guided visitors in selecting the MUAQ products best suited to their needs.

Proud to Be Part of "The Future of Beauty"

MUAQ's presence at Jakarta X Beauty 2024 further solidified its position as a pioneer of the Hybrid Beauty concept in Indonesia. Founded in 2019 under the banner of PT MUAQ Berkah Sejahtera, MUAQ continues to push boundaries by offering cosmetic products that merge the benefits of makeup and skincare.

This milestone reinforces MUAQ's commitment to advancing Indonesia's beauty industry, where local brands can stand shoulder-to-shoulder with global names. MUAQ's journey is a testament to the growing recognition of local innovations and Indonesia's potential to lead in the beauty industry.

Thank you to all the beauty lovers who visited and supported MUAQ at Jakarta X Beauty 2024. Your enthusiasm and support mean the world to us. See you at the next beauty event, Troops!