BATIK: A CULTURAL HERITAGE THAT INSPIRES MODERN BEAUTY

Not limited to the fashion world, batik is now also making its way into various fields, including the beauty industry. As a local beauty brand, MUAQ Beauty takes pride in elevating the beauty of batik to a more modern level.

MUAQ has been inspired to bring the beauty of batik into the beauty industry by presenting product packaging that combines the beauty of traditional art with modern style. Some of the batik motifs we feature on our product packaging include:

• Batik Kawung from Yogyakarta and Solo, with circular patterns symbolizing wisdom and balance.
• Batik Mega Mendung from Cirebon, featuring cloud patterns that represent tranquility and hope.
• Batik Kalimantan, inspired by the carving arts of the Dayak tribe with spiral patterns and natural colors.
• Batik Toraja from Sulawesi, renowned for the traditional symbols of the Toraja tribe that carry spiritual significance.
• Batik Sumatera, inspired by the natural beauty and culture of Sumatera.
• Batik Papua, famous for motifs such as Sentani, Cendrawasih, Asmat, Prada, and Karomo.
• Batik Bali, showcasing the natural beauty of Bali with motifs of deities and exotic flora.

The beauty of these batik motifs can be found on the packaging of MUAQ HD Loose Powder, MUAQ HD Longwear Foundation, MUAQ Claymatte Foundation, and MUAQ Stay and Slay Setting Spray.

"Almost all of MUAQ's product packaging features batik motifs from various regions of Indonesia. Through these batik motifs, we want to tell the story of the richness, diversity, and uniqueness of the culture from each region in Indonesia, as batik is part of the nation's identity," said Aulia Syarief, Director of MUAQ Beauty. "As a local brand, MUAQ strives to introduce batik more widely, both to the Indonesian public and to international consumers, through our product packaging. We also aim to inspire the Indonesian people to love batik even more."

On this National Batik Day 2024, let us continue to preserve and celebrate batik, both as a cultural heritage and a part of modern lifestyle. Proudly, MUAQ Beauty invites all beauty lovers to look beautiful while preserving our nation's heritage.