MUAQ JOINS THE FIRST BFF FESTIVAL 2025 WITH A BATIK-THEMED BOOTH

MUAQ (Make Up by Anya Qomarry) is ready to greet beauty lovers at The BFF Festival 2025 (The Beauty, Fashion and Fragrance Festival 2025), held on August 15–17, 2025, at the Jakarta Convention Center. This inaugural event brings together three dynamic industries — beauty, fashion, and fragrance — in one festival full of trends, collaborations, and inspiration.

As a local brand that continues to innovate, MUAQ is offering an interactive shopping experience for beauty enthusiasts with a range of signature products and exclusive promotions for The BFF Festival 2025 visitors. You can find MUAQ at Hall B, Booth L20.

MUAQ Founder Anya Qomarry shared, “We feel it’s a must for MUAQ to participate in the very first BFF Festival. This is an opportunity to learn from leading Indonesian local brands while also gaining cross-industry insights. MUAQ needs to keep learning and innovating to grow. We also want to collaborate with local brands to foster a sense of local pride among beauty enthusiasts. In fact, we’re very eager to explore cross-industry collaborations with local fashion or fragrance brands, because such synergies can strengthen Indonesia’s creative industry ecosystem.”

Big Promotions & Fun Activities

Over the three days of The BFF Festival 2025, MUAQ is offering exciting deals: 

• Up to 57% off all products

• Flash sales up to 67% off, twice daily (11:00–13:00 & 16:00–18:00 WIB)

According to Aulia Syarief, Co-Founder & Director of MUAQ, this initiative goes beyond sales. “Our big discounts and flash sales at the inaugural BFF Festival are not just about selling products — they’re about helping build the industry together, just like successful brands in Southeast Asia have done. The more events like this, the more alive our industry will be, and the better local Indonesian brands will understand what consumers want. In neighboring countries, brands work hand-in-hand to grow the beauty, fashion, and fragrance industries, eventually breaking into the U.S. and European markets. That’s why here at The BFF Festival 2025, we’re offering massive promotions while continuing to learn and grow.”

The excitement doesn’t stop there — MUAQ has prepared fun on-site activities:

Pull & Win: Visitors waiting in line at checkout can join by creating short content, answering questions, or sharing impressions for a chance to win instant prizes.

Gift With Purchase (GWP) : Every purchase of at least IDR 250,000 comes with a special gift — an exclusive MUAQ makeup brush.

Bringing the Beauty of Batik to the MUAQ Booth

At The BFF Festival 2025, MUAQ is proudly showcasing Indonesian cultural identity through a booth design inspired by batik. This artistic touch is in harmony with MUAQ’s product packaging, which features authentic Indonesian batik motifs, representing a perfect blend of traditional heritage and modern trends.

So, are you ready, Troops? Visit MUAQ’s booth at The BFF Festival 2025, enjoy massive discounts, join exciting prize-winning activities, and experience a shopping journey that celebrates both beauty and Indonesian culture — only at the MUAQ booth!